IMPACT OF RELIGIOUS ACTIVITIES ON THE POULTRY INDUSTRY
India’s religious activities can be categorized into community-based and personal activities and may be named as festivals in the prior case. People eat poultry products depending on their religion or personal preferences. These affect the poultry industry in positive and negative ways around the year.
According to the 2006 Hindu-CNN-IBN State of the Nation Survey, 31% of Indians are vegetarian, while another 9% also consume eggs (ovo-vegetarian). Apart from the celebrations, the consumer’s yearly behavior is dictated by such constant food habits and attitudes.
Hindus, Muslims, Sikhs, Jains, Christians, Buddhists, and Parsis are major religions India, and all have their own beliefs. In Jain, Buddhism, and Hindu religion, vegetarianism is prevalent and sometimes even rare. In the Hindu religion, days are also considered to allow consumption of non-vegetarian food, for instance, people refrain from eating meat, eggs on Tuesdays, Thursdays, and Saturdays as they consider them sacrosanct for different deities. These religious beliefs make habits relatively cyclic and stable.
India is a multi-ethnic country with many religions and diversity. It is reflected in its year-round calendar, which is full of festivals that are vibrant and happening. Food becomes a crucial part of these celebrations and each region has its delicacy it enjoys.
The activities of the different religions sometimes reduce poultry product consumption among believers and followers, as in the case of Navratri. People who follow the Hindu religion do not non-vegetarian food during Navratri. This reduces the demand for poultry products in India.
Many celebrations like Eid, Easter, Christmas, and Thanksgiving cause acceleration in poultry product consumption. Many non-religious events like New Year’s also increase the consumption of non-vegetarian food. It gives a boost to the supply of the industry.
Religion also has political implications, actions and the country has also witnessed bans on meat consumption under the purview of certain religious occasions, for example, as witnessed in Delhi. It affects the industry negatively.
Apart from the consistent meat-eating habits and trends of the country, which is more often than not dictated by the people’s religion, and is relatively stable. Throughout the year, the demand for poultry products goes up and down due to festivals, celebrations, and occasions. Sometimes, respecting religions becomes a priority at the cost of loss to the industry, and sometimes, religious activities give a huge boost to the industry’s profit.